Discipl's business plan is to create a fitness aggregator application and platform that empowers fitness centers and professionals, while providing users with a centralized platform to achieve their fitness goals. The company will target fitness centers, fitness coaches and professionals, and diversify its revenue streams by collaborating with third-party sellers and smart wearables. The marketing strategy will focus on partnerships with fitness centers, social media influencers, and bloggers, while the sales strategy will be based on a subscription model.