Softfruit AI is a cloud-based Artificial Intelligence platform designed to transform conventional management software into intelligent operational assistants. Initially focused on amateur sports academies, sports facilities, and MSMEs, the platform integrates directly with existing business applications to automate routine tasks, improve operational efficiency, and enable data-driven decision-making.

For sports academies, the platform assists with coaching schedules, player attendance, membership management, court allocation, tournament planning, fee collection, customer support, and business analytics. Academy owners can interact with the system using natural language to obtain instant operational insights, identify underutilised resources, predict membership renewals, and optimise revenue.

For MSMEs, Softfruit AI acts as an intelligent business assistant by analysing operational data, automating workflows, monitoring sales and payments, generating management reports, identifying business bottlenecks, and providing actionable recommendations. The platform enables business owners to interact with their operations conversationally instead of relying on multiple reports and spreadsheets.

The solution is built using Large Language Models (LLMs), AI Agents, Retrieval-Augmented Generation (RAG), workflow automation, and cloud technologies to deliver secure, scalable, and context-aware intelligence. Developed as a modular SaaS platform, Softfruit AI can be extended to additional industries such as healthcare, retail, logistics, education, and manufacturing, making it a scalable product for both Indian and international markets.