**About Soulmonk:**
Soulmonk is a digital-first, Gen Z–driven streetwear brand built for creators, rebels, and thinkers. We design oversized gender-neutral apparel that fuses comfort, style, and storytelling.

**Key Differentiators:**
- Cultural storytelling through fashion.
- Gender-fluid oversized fits for everyday comfort.
- Sustainable drops and limited editions.
- AI-aided design feedback loops for iterative collections.

**Go-To-Market:**
Direct-to-Consumer via Shopify and marketplace listings (Amazon Brand Store, Flipkart, etc.). We run influencer-driven and community-centric campaigns for early traction.

**Vision:**
To become the voice of a new cultural movement in fashion — one that values identity, emotion, and community over trends.