Neer Kombucha is a ready to consume fermented tea beverage. Kombucha has been consumed for millions of years for its health benefits however, it has started to gain commercial recognition only in recent years and is a popular choice among customers in western markets such as the UK and USA. 

The beverage is rich in anti oxidants, organic acids, and only contains 25 calories per 250 ml serving. The usage of kombucha is quite versatile and it makes a great alternative for soft drinks, high-calorie mixers and even alcohol. 

With the growing consciousness towards health and wellness among modern-day consumers there exists a huge opportunity for healthy beverages in India. Though the market for kombucha is in the nascent stage with regard to India, it is expected to grow at a CAGR of 26.9% to reach $157.65 million by 2025.