Ingredients: Nut/seed blends, oats, natural sweetener/binder; cocoa or fruit inclusions.
Value prop: Real ingredients, convenient format, everyday indulgence.
Ingredients: Whole-grain flakes, millets, cranberries/raisins, almonds/cashews, pumpkin & sunflower seeds.
Benefits: Satisfying crunch, natural sweetness from fruit, fiber-forward.
Use cases: Breakfast cereal, travel snack, parfaits, kids’ tiffin ideas.
Assurance: Clean-label recipe; batch-wise QC and hygienic packaging.
Profile: Rolled oats + millets + almonds + cocoa; light jaggery touch (no artificial flavours).
Why customers pick it: Chocolate taste without the junk; keeps you full.
Formats/servings: Bowl with milk, trail-mix snack, smoothie bowl sprinkle.
Quality: FSSAI-compliant manufacturing, freshness-locked packs.
What’s new: Millet-forward recipe, lighter texture, familiar flavour.
Target: Snackers seeking alternatives to maida-heavy namkeens.
What it is: A no-added-sugar muesli made from rolled oats, ragi, bajra, almonds, cashews, pumpkin/sunflower/flax/chia seeds and dry fruits.
Why it works: Whole-grain + good-fat profile supports fullness and sustained energy; clean ingredient deck.
How to use: With cold/hot milk, yogurt/curd, smoothie bowls; topper for fruit.
Who it’s for: Busy professionals, fitness seekers, families, and anyone cutting refined sugar.
Channels: D2C (Own Website), Amazon/Flipkart, Blinkit.
What it is: A range of 10 g protein bars using cashew, almond, dates, whey protein, seeds and flavour inclusions (cocoa, coffee, berries, peanut-chia).
Why it works: Protein + good fats + fiber for satiety; no artificial flavours/preservatives, no palm oil.
Variants: Cashew Cocoa • Cranberry • Coffee Cocoa • Peanut Chia.
Use cases: On-the-go snack, pre/post-workout, lunchbox, travel, office pantry.
Nutrition highlights: 10 g protein per bar; natural sweetness from dates; portion-controlled.