Dravya is a big data solution covering all ingredients and products of Ayurveda.
One set of data is generated in-house by compiling and standardizing voluminous core Ayurvedic info from ancient textbooks in Sanskrit and regional languages into a fully searchable and analyzable database which has multi-platform access.
Students, Professionals and patrons use this database via mobile and web apps to search for ayurvedic information on herbs, metals, minerals, animal products etc. and formulations made with these ingredients.The platform is being linked to an e-commerce portal to facilitate the users' buying needs.
Another set of data proposed to be autogenerated in the backend via analytics of general user patterns, keywords and location to identify healthcare trends, queries, incidences, market opportunities and responses.
Major revenue streams are: Ads and Product featuring, Sponsorships, Subscriptions, API sharing, Analytics service fees and e-commerce revenue.
Dravya Android app is currently in early revenue stage with over 16,000 installs and around 1000 subscriptions.