Product aids to organize and conduct ‘evaluation interviews’ with ease. Interviews are automated so that both interviewee and interviewer do not have to follow conventional pre scheduled one-to-one interview system. App utilizes video interview to ask questions and collect answers, this enables interviewee to attend interview with confidence at their convenient time and place, and helps interviewer to sort and shortlist with minimal effort. Product is envisioned to scale to future features like social media embeddable widgets and ‘experience consultation’.