Casual Punch Game Studios focuses primarily on the design and development of hyper-casual mobile games.
A hyper-casual game is a mobile video game which is easy-to-play and usually free-to-play; they also feature very minimalistic user interfaces. Popularized in 2017 by game makers like Voodoo, these games can be quickly played after downloading, usually without any tutorial or instructions. They use a 2D/3D design with a simple colour scheme, adding to their simplicity. Usually featuring infinite looped mechanics, hyper-casual games are playable for an infinite amount of time, leading to their addictive nature. These games are often played while multitasking, which is why their simple user interface is essential. Because of the lack of a robust in-game economy and free download cost of most hyper-causal games, revenue is mostly generated from ads.
We design and develop games in this genre and with the help of the publishers with whom we have forged alliances, our games are published worldwide in iOS and Android platforms. As per the agreements that we have with them, publishers share profits from the revenue generated by the games.