The way we buy our groceries has evolved over the years. From small nearby Kirana stores to large super/hypermarket chains and exclusive brand and vertical stores to the online platforms that come in all shapes and sizes, they are all vying for your attention in a space where there is a piece of cake for all, big or small. But are they really solving your problems beyond selling you their products?

Thanks to the advent of technology, cheaper bandwidths, and cashless economy are slowly being the new normal and add to that the instant change in customer behavior and shopping habits due to the ongoing Covid pandemic, a lot more people are now moving from local to online for their everyday grocery and essentials shopping.

In spite of this fast-changing landscape and with both local and online grocery shopping having its own pains and gains, what if there was a way to get the best of both worlds. Add to it a bunch of new innovations and customer benefits and we now have a whole new way of shopping for our daily grocery and essentials.

Presenting CHIRI, The convenience of shopping online, and the freshness of shopping local.