Influen is an AI-powered AdTech SaaS platform designed to simplify and scale creator-led advertising. It connects brands, agencies and creators through a unified campaign management ecosystem.

The platform enables businesses to plan creator campaigns, define campaign requirements, discover and evaluate suitable creators, manage campaign briefs, coordinate deliverables, handle content approvals and track campaign execution from a single platform.

Influen uses AI to analyse creator profile information and campaign requirements to support data-driven creator discovery, recommendations and matching. Creator onboarding is initially enabled through a web-based onboarding flow, where creator profile and relevant information can be captured and structured for campaign use.

By combining AI, automation and structured campaign workflows, Influen reduces fragmented communication and manual coordination involved in creator marketing. The platform is designed as a scalable SaaS and technology infrastructure that can support increasing numbers of brands, agencies and creators across different markets.

A dedicated creator application is also being developed as part of the product roadmap to further enhance creator onboarding, engagement and campaign participation.