Safer Circle's unique selling proposition (USP) lies in its comprehensive approach to safety and security. The app offers a combination of realtime tracking, hazard alerts, and information on footfall and crime rates in the area, all in one place. This makes it an all-in-one solution for users who are concerned about their safety and security, and who want to have peace of mind while traveling or commuting.

Safer Circle is a mobile app that operates on a subscription-based revenue model. Users can download the app for free, but to access the premium features, they need to subscribe to the service. The premium features include real-time alerts, hazard alarms, and footfall/crime rates in the area. The app can generate revenue through monthly or yearly subscriptions, and there could be different pricing tiers for individuals, families, and corporate clients. Additionally, the app could also earn revenue by partnering with local businesses to provide promotions or discounts to users in exchange for advertising.