Iraaloom is a platform for the social and economic upliftment of women. Thorugh such a platform women can be guaranteed a steady job and income. Apart from working from a regular office, Iraaloom's work can be done from home and women can do this without any investment, aalso there is a certain amount of earnings per employee. All of Iraaloom's products are environmentally friendly and therefore they play a vital role in delivering a message that is pollution-free to the community.

Some big departmental stores have started charging for plastic bags, which has forced customers to bring carry bags with them. Iraaloom took an initiative to solve this ,This initiative has certainly helped in reducing the use of plastic, but people still depend a lot on it. majority of people hesitate to take carry bags or big shoppers with them while going for shopping.Westarted to widen the project and started associating with the women weavers in Kannur. Now, we have products that are woven by them. we have also sought help from local women’s societies and with the help of many, I could employ almost 40 women in my units combined.