The Indian Media & Advertising industry is on a high growth path, and appears to be finally reaping the benefits of demonetization and the Goods & Services Tax (GST), that had hit the growth of Adex in 2016-17. Surpassing the projected growth rate of 12.03% for 2018, the advertising industry grew by 14.6%, and the bullishness is set to continue.

The present scenario in the Out of Home (OOH) media industry shows the difficulties encountered by both the vendors, who allot their space for advertising and also the clients, who advertise in these spaces, while conducting their businesses. The need of some trusted intermediaries like Chams Phygital arises at this point where its main objectives are to mitigate all these shortfalls, address all the pitfalls faced by vendors and clients and to deliver quality oriented and flexible services.