E-commerce sites, big & small, often use manual methods for product recommendations, relying on filters and guesses. 

• This labor-intensive approach leads to poor predictions, high costs, and requires frequent updates for changing catalogs and preferences
• Root’s AI-based intelligent experience engine automates the entire process, cutting costs and enhancing efficiency.

Product proposition
Root's intelligent experience engine is a massive improvement over the existing solutions which require a lot of manual effort, and maintenance and still leaves a lot of money on the table for businesses

• Our innovative use of generative AI in personalizing shopping experiences truly brings out it’s power & applications in e-commerce
• Current experiences are static & takes hours or days to manually set up, compared to Root experiences that can go live in under 5 minutes and also adapts to the brands customer's needs in real-time

Business model
We have a SaaS subscription model where businesses will be charged depending on the no. of interactions on our experiences

• Free trial for businesses to test out the product
• Business plans start from $99 up to $500 depending on the number of interactions

Target audience
Our target audience is primarily D2C E-commerce businesses, and more specifically building on e-commerce storefronts like Shopify, WooCommerce, etc.

GTM
Our GTM will be focussed on US D2C brands 

• Initial target segments: Beauty & Personal care, F&B, Electronics
• Website views: >20,000
• ARR:  >$10,00,000
• Products with high decision dilemma or education required

Competitive advantage

Our custom LLM models are specifically created for each business case making it hyper performant & effective at solving personalization journeys.

The anonymised purchase patterns we identify across industry segments also makes our real-time AI decisioning engine far more advanced than other competitors.

Right timing

Building these experiences were time-consuming and overwhelming before especially when businesses have over 50 products and many other burning issues. The rise of genAI massively helps make this process of personalization & gamification at least 10x easier compared to setting up everything manually over a couple of hours or building the same over months.