Kefih is a social commerce, fashion community that promotes both the primary and secondary market, with the primary market being launched initially. 

Primary Market

The primary market in the kefih community caters to unique boutiques and Instagram shops. Kefih stands to increase both the revenue as well as the visibility of these stores by using various marketing channels both within and outside the application. Stores joining Kefih can rely on Kefih completely to take care of all logistics and fulfillment. The buyers on Kefih can enjoy a fashion feed that is tailored to their fashion needs. 

Secondary Market

Once the Kefih community has grown substantially, Kefih plans to introduce the secondary market. Here, individulas can become sellers and sell their pre-loved products at an affordable rate. Kefihs secondary market aims to create passive income for individuals and at the same time create affordable clothing in India. 

At last, with both markets, Kefih aims to create a cycle where indivuals purchase items form the primary market, and resell the same after its use in the secondary market. And with the passive income earned, these individuals can make more purchases.