Adaptes is a flexible gym access platform designed for non-gym-goers—especially students, workers, and adults over 40—who struggle with affordability, time, and consistency. Users get a 12-day pass priced at 59% of the gym’s monthly fee (incl. GST), valid on any 12 days within 30. This aligns with research-backed optimal training frequency (3x/week), especially for people over 40 who require more recovery time due to age-related sarcopenia (loss of muscle mass).
Strength training is the most effective, proven method to reverse sarcopenia. However, most people can’t commit to 5–6 days/week, and traditional gyms are structured for bodybuilders—not those who simply want better health. Adaptes makes resistance training culturally and financially accessible by offering flexible passes without long-term lock-ins or admission fees.
Gyms benefit by receiving a fair share of revenue without any leakage. They don’t lose existing full-time members (who train more frequently for hypertrophy) and instead gain high-quality leads who may convert to full memberships. We take no commission on these conversions—gyms retain 100% of the revenue, which increases trust and partnership value.
Our MVP currently runs through a mobile-first flow using WhatsApp and web-based check-ins. However, we lack the technical infrastructure for automated QR-based validation. With capital support, we plan to build a more functional, scalable backend to automate gym check-ins and streamline operations.
We test-launched the model by onboarding 3 gyms in different towns across Wayanad . But due to limited marketing capital, we couldn’t reach users at scale. Still, discussions across Reddit and other platforms over the years clearly show a strong interest in flexible gym plans. That’s why our go-to-market strategy begins by generating user-side demand and brand awareness. Once demand is proven, onboarding gyms becomes easier—with reduced resistance.
Long-term, Adaptes can play a vital role in improving public health, productivity, and healthy ageing in India. By helping people build strength affordably, we address muscle loss, prevent injury, and promote consistent fitness among underserved groups—making resistance training not just a fitness product, but a public health intervention.