Trace AgTech was conceptualised organically based on the needs felt when two people of necessary and complementary capabilities came together - Nipulal, with decades of experience in the agricultural field & a world traveller and Dennis, a whiz kid in software development. They set out on a journey to solve the intricacies of the agribusiness coupled with a team of dedicated computer programmers.

Nipulal's extensive 33 years of experience in the field of agriculture and exporting and as the Business Head for one of the largest spice exporting companies in India, his insights are deeply rooted in the farm. He understood the practical problems faced by the industry and worked on providing simple and easy to use cloud farming solutions that helped the industry not only to improve quality and reduce the cost of raw materials, but also provide a tool to gain more customer confidence and trust.