MAV-S INNOVATIONS LLP

The Vision
Engage.ly 360 is a lightweight, real-time Customer Success (CS) platform designed to turn users
into lifelong customers. By acting as a central, automated hub for all customer data, activity, and
metrics, Engage.ly 360 empowers B2B SaaS companies to proactively identify churn risks,
automate personalized outreach, and drive expansion revenue.
The Problem
Managing customer retention is becoming increasingly difficult for scaling startups and midmarket
companies:
• Data Silos: Customer touchpoints are scattered across CRMs (Salesforce, HubSpot), billing
platforms (Stripe), and support desks (Intercom), preventing a unified view of account
health.
• Bloated Legacy Tools: Traditional CS platforms require months of complex
implementation, heavy onboarding, and dedicated operations teams just to maintain.
• Reactive vs. Proactive: By the time an account manager realizes a customer is at risk, they
have already decided to churn. Teams need real-time, algorithmic alerts, not stale monthly
reports.
The Solution
Engage.ly 360 acts as a "headless" Customer Success layer. It takes minutes to set up and
immediately aggregates data from across the enterprise tech stack into a single, actionable
dashboard.
Core Product Modules
• 360° Customer View: A unified activity feed combining subscription history, support ticket
status, and product usage into one searchable profile. No more tab-switching.
• Bespoke Health Scores: Custom algorithms that weigh login frequency, ticket volume, and
payment history to create a real-time "Pulse" score.
• Automated Playbooks: Scalable "If/Then" logic that triggers predefined workflows. (e.g., If
health score drops below 40%, automatically create an emergency task and notify the #csteam
in Slack).
• Smart Segmentation: Powerful filtering to instantly create lists of "High Value / High Risk"
cohorts for targeted campaigns.
Value Proposition & Impact Metrics
Engage.ly 360 is built for fast time-to-value. Our target metrics for early adopters in their first year
include:
• 300% Increase in account coverage through automation.
• 40% Reduction in customer churn by identifying at-risk accounts early.
• 35% Increase in expansion revenue by targeting power users at the exact moment they hit
usage limits.
Market Opportunity & Go-To-Market Strategy
The global Customer Success software market is expanding rapidly as recurring revenue models
dominate software. Engage.ly 360 targets scaling SaaS startups and mid-market digital enterprises
that need the power of an enterprise CS tool without the associated friction and cost.
Company & Team Backing
Engage.ly 360 is developed and backed by MAV-S Innovations, an established digital
transformation firm operating across India and the UAE. This structural backing provides Engage.ly
360 with a strong technical foundation, an experienced product engineering team, and immediate
access to a network of B2B clients for initial beta testing and market validation