Pracol.com is an e-commerce platform that allows women entrepreneurs to mark their presence in the market. Pracol is a part of the parent organization, Prayaana Labs, a UN Award winning social organization, which is a unique employability, entrepreneurship, and innovation ecosystem for women. We aim to become a Nationwide network of women who support each other in their financial independence. We aim to support women entrepreneurs in promoting their products as well as help other women to earn an income through reselling these products.  The USP of Pracol is that our platform is a social enterprise aiming towards upliftment of rural women and also utilize the profits generated for promoting sustainable livelihood and enable women entrepreneurship development across India. We are thus India’s first e-commerce for women empowerment.