We are trying to digitalize the fresh produce supply chain (fruits and vegetables) and make it more efficient with the help of new technologies. We are eliminating the inefficiencies in the existing system by removing various middlemen through direct procurement from the farm and delivering it to businesses like restaurants, vegetable shops, supermarkets, caterers, canteens, etc. We employ analytics to better match demand and supply thereby eliminating wastages. Simplified direct sourcing reduces the products' transit time, which ensures that fresh vegetables and fruits of the highest quality reach our customers. We also support the farmers with more information to manage their harvests and better prices for their products.