Team
Product 1
FLO Daily Hydrations
FLO is a functional hydration beverage formulated with a balanced electrolyte system of sodium, potassium, calcium and magnesium to support fluid and electrolyte replenishment. It contains no added sugar, artificial colors or preservatives, and is developed for convenient daily hydration in tropical climates across consumer and institutional markets.
Sector
Consumer Goods
Industry
FMCG
Model
B2B
B2C
Marketplace
Technology
Manufacturing
FLO is a functional hydration beverage developed by Great Bharat Beverages Pvt. Ltd, specifically designed for the hot and humid Indian climate. The product combines electrolytes with refreshing flavors in a clean-label beverage format, with no added sugar and no artificial colors or preservatives.
Our formulations are being benchmarked against applicable UAE and GCC/Middle Eastern food and beverage standards in addition to meeting applicable Indian FSSAI requirements, with the objective of maintaining a high standard of product quality, ingredient transparency and consumer safety.
FLO aims to provide Indian consumers with a healthier, transparent and genuinely functional alternative in a beverage market where consumers can sometimes face confusing claims, excessive sugar and formulation practices that exploit regulatory gaps.
The brand is being developed for modern retail, supermarkets, e-commerce, gyms, cafés, hotels, resorts, restaurants, airports and institutional channels, with an emphasis on premium quality, innovation and accessible everyday hydration