Sector
Retail
Industry
Retail
Business model
Platform
B2B
B2C
Technology
Mobile Apps
Cyber Security
Internet of Things (IoT)
Location
Ernakulam, Kerala
Founded
2024
Team
Bony Thomas
Founder
Shybi Varghese
Co-founder
Product 1
PayNback
PayNback is India’s first UPI-based in-store cashback and rewards app, empowering local retailers and everyday shoppers with instant digital savings. Our AI-driven platform delivers personalized offers, seamless checkouts, and loyalty benefits—helping small businesses grow while making shopping smarter, rewarding, and more affordable for customers.
Sector
Retail
Industry
Retail
Model
Platform
B2B
B2C
Technology
Mobile Apps
Cyber Security
Internet of Things (IoT)
1️⃣ PayNBack App (For Shoppers)
Overview:
The PayNBack app makes everyday shopping more rewarding by offering instant cashback on Instore shopping payments at local partner stores. No points, no waiting—just direct savings.
Key Features:
💸 Instant Cashback: Get cashback in real time on every purchase.
📱 Simple UI: Intuitive design for easy payments and tracking.
🔔 Real-Time Alerts: Notifications for cashback, offers, and nearby stores.
🛍 Store Discovery: Find PayNBack-enabled shops around you.
🤝 Referral Program: Invite friends and earn extra rewards.
USP:
Direct cashback to your wallet points, no redemption delays.
2️⃣ PayNBack Merchant Dashboard (For Merchants)
Overview:
A powerful yet simple dashboard to help merchants track sales, cashback, and customer activity in real time. Designed to boost footfall without additional hardware or costs.
Key Features:
📊 Transaction Tracking: Monitor sales, payouts, and customer insights.
⚡ Easy Setup: Link your existing UPI QR—no new hardware needed.
👥 Customer Insights: Understand buyer patterns and demographics.
🎯 Promotions & Campaigns: Launch offers tailored to your audience.
🏪 Branding Tools: Showcase your store’s rewards program.
USP:
Run a digital rewards program instantly—just use your PayNBack QR.
3️⃣ PayNBack Loyalty & Rewards Program
Overview:
An advanced loyalty toolkit for merchants to create custom reward tiers, targeted promotions, and referral benefits that keep customers coming back.
Key Features:
⭐ Custom Reward Tiers: Bronze, Silver, Gold programs for repeat shoppers.
🤝 Referral Rewards: Incentivize referrals and cross-store shopping.
🎯 Targeted Promotions: Reach specific customers by spend or location.
USP:
A fully customizable loyalty solution that builds long-term customer engagement and higher store traffic.
Overview:
The PayNBack app makes everyday shopping more rewarding by offering instant cashback on Instore shopping payments at local partner stores. No points, no waiting—just direct savings.
Key Features:
💸 Instant Cashback: Get cashback in real time on every purchase.
📱 Simple UI: Intuitive design for easy payments and tracking.
🔔 Real-Time Alerts: Notifications for cashback, offers, and nearby stores.
🛍 Store Discovery: Find PayNBack-enabled shops around you.
🤝 Referral Program: Invite friends and earn extra rewards.
USP:
Direct cashback to your wallet points, no redemption delays.
2️⃣ PayNBack Merchant Dashboard (For Merchants)
Overview:
A powerful yet simple dashboard to help merchants track sales, cashback, and customer activity in real time. Designed to boost footfall without additional hardware or costs.
Key Features:
📊 Transaction Tracking: Monitor sales, payouts, and customer insights.
⚡ Easy Setup: Link your existing UPI QR—no new hardware needed.
👥 Customer Insights: Understand buyer patterns and demographics.
🎯 Promotions & Campaigns: Launch offers tailored to your audience.
🏪 Branding Tools: Showcase your store’s rewards program.
USP:
Run a digital rewards program instantly—just use your PayNBack QR.
3️⃣ PayNBack Loyalty & Rewards Program
Overview:
An advanced loyalty toolkit for merchants to create custom reward tiers, targeted promotions, and referral benefits that keep customers coming back.
Key Features:
⭐ Custom Reward Tiers: Bronze, Silver, Gold programs for repeat shoppers.
🤝 Referral Rewards: Incentivize referrals and cross-store shopping.
🎯 Targeted Promotions: Reach specific customers by spend or location.
USP:
A fully customizable loyalty solution that builds long-term customer engagement and higher store traffic.
Sector
Retail
Industry
Retail
Model
Platform
B2B
B2C
Technology
Mobile Apps
Cyber Security
Internet of Things (IoT)