1. Product Name Aariv  Artstation 

2. Product Category Educational Wooden Toys / Creative Play Tools 

3. Product Summary The Aariv Toys Artstation is a multi-functional easel designed to foster creativity, fine motor skills, and early learning in young children. Featuring a dual-sided surface — a whiteboard and a chalkboard — along with a built-in paper roll, it provides a seamless space for drawing, writing, painting, and other interactive learning activities. 

4. Target Audience • Primary Users: Children aged 4–12 years (early learners and preschoolers). • Customers: Parents and grandparents seeking premium, safe, and eco-friendly toys that aid in child development. • Additional Stakeholders: Preschool teachers, early learning centers, and therapy spaces. 

5. Key Features • Dual-sided surface: o Chalkboard for traditional drawing and writing o Magnetic Whiteboard for interactive learning • Integrated paper roll holder for uninterrupted creativity • Made from premium, child-safe wood with smooth edges • Adjustable height for growing children • Sturdy design with a compact, space-saving form • Simple assembly and disassembly 

6. Product Benefits • Fosters fine motor skill development and hand–eye coordination • Encourages creativity, imagination, and independent play • Supports early literacy and writing practice • Provides a multi-sensory experience for enhanced learning • A long-lasting, eco-friendly toy that grows with the child 

7. Unique Selling Points (USPs) • All-in-one solution for drawing, writing, and painting • Premium craftsmanship with a timeless design • Supports both structured learning and open-ended play • A sustainable, safe, and long-lasting investment

8. Technical Specifications • Material: Premium Birch/Hardwood with child-safe finishes • Dimensions: o Overall height: 70 –115 cm (adjustable range) o Board surface: 60 x 48 cm • Weight: 7 kg • Assembly: Simple assembly required, with manual and video guidance available • Additional Accessories: o Paper roll included 

 9. Market Positioning • Price Range: Premium segment • Positioning Statement: An investment in early childhood creativity and learning, offering quality craftsmanship and multi-functional design for long-lasting use. 

10. Competitive Advantage • Combines a chalkboard, white board, and paper roll in one unit • Crafted from sustainable, child-safe wood with a premium finish • Stands out as an open-ended, multi-purpose tool versus traditional single-function easels and can be introduced to child at age 4 and can be used upto an age of 12 years.