•.Houmuch  offers a marketplace, but what sets it apart is the immediate and direct competition among hoteliers to win customers through a time-sensitive bidding process

•Houmuch will function as a new channel to the existing ones but it will have guaranteed lesser price than other sites or worst case match them.

•While airfares tend to rise as your travel date approaches, it’s the opposite with hotel prices. Hotels are always aiming to maximize their occupancy rate, many will decrease their rates if they aren’t meeting their expected targets. So bidding for a customer is a win-win for both. Works well for same day booking, business travelers, youngsters & corporates.

•Houmuch eliminates intermediaries who often overcharge customers making last-minute bookings at budget hotels, home stays, and cottages. This benefits both customers and hotel owners, leading to satisfaction on both ends.

•Customers stay incognito, patiently awaiting the best price from hotels. The hotels, in turn, are not inclined to disclose their lowest rates publicly but are willing to offer them to individual customers.

•Customers don't need to put in any effort; they receive the optimal offer. This is exceptionally convenient and gratifying for them.

Traditionally Hotels have to use channel managers or extranet to update the prices on various channels, but here the app user is introduced to the hotel right in the beginning & they can use offers or low price to convert him to a customer. Lower commission than the traditional booking sites.