Retailing in Kerala is a subject too subtle and relevant as Kerala is known for more as a consumer state rather than a producer state. Kerala depends on its neighboring states for its consumer needs. Due to the large number of intermediaries involved and the transportation costs, the prices are high and there is a wide fluctuation in prices of groceries, fruits and vegetables. Groceries are brought directly from the neighboring states. In the process of direct purchase from farmers and manufactures, the intermediaries are removed and a part of the margin or 'profits' earned is disbursed among the consumers. It is concluded that the future of Retailing in Kerala looks bright and if we merge online and offline retail on their respected merits, the advantages will translate to a sustainable, economical and an efficient ecosystem.