Certified Startup
MATS PRINT PACK (OPC) PRIVATE LIMITED
Sector:
Media and Entertainment
Business Model:
B2C B2C
Industry:
Social Media
Technology:
AI / ML AI / ML
About
Incorporation Date
Jul 23, 2025
Incorporation Type
One Person Company
Registered State
Karnataka
Registered District
Bengaluru (Bangalore) Urban
Registered Address
ickpet, Bangalore South, Bangalore - 560053, 43, T.D Lane, Cottonpet, Ch, Bangalore, Bangalore, Bengaluru Urban, Karnataka
Office State
Kerala
Office District
Alappuzha
Office Address
No 106 "GALA" MUlti Storey Building Punapara Alappuza
Team
No Photo
ANTHONY MATHEW CHEMMOTH
Founder
A Hyper-Local, Non-Political Digital Super-App & Print Media Ecosystem for Kerala
Kuttanadnewsapp** is a revolutionary hyper-local digital lifestyle and utility platform designed exclusively for the state of Kerala. Built on a strictly enforced **"No Politics"** rule, the platform merges the high user engagement of short-form video reels and community storytelling with an essential local directory and marketplace.
Sector:
Media and Entertainment
Industry:
Social Media
Business Models:
B2C
Technology:
AI / ML

This functional specification details the architecture, UI/UX structure, database schema, and operational mechanics required to build KuttanadApp Version 1.0 (MVP).

he Consumer Journey (Viewing Content)

  • Onboarding & Geo-Fencing: Upon first launch, the app requests high-accuracy location permissions. The user selects their Home District, Panchayat/Municipality, and Ward. This selection sets the default curation seed for the video delivery algorithm.
  • The Main Workspace: A clean, bottom-navigation container featuring three primary tabs:
    • Local Feed: A vertical-scrolling, short-form video player optimized for 9:16 vertical video. A prominent Top Toggle allows the user to switch seamlessly between "Live News" (red-accented theme, chronological sort) and "Village Stories" (green/blue-accented theme, engagement-weighted sort).
    • Explore (Map View): A dynamic map displaying cluster pins representing verified video uploads. Users can tap on a specific neighborhood or adjacent panchayat to watch local reels from that exact geographical point.
    • My Town: A static dashboard aggregating regional utilities: current local weather alerts, local panchayat helpline numbers, and notice-board announcements.

2. The Creator Journey (Uploading Content)

  • The Capture Module: Triggered via a centered "+" action button. The app opens an in-app custom camera interface.
  • Metadata Anchor (Anti-Spoofing): The app completely bypasses the device’s native gallery upload for the "Live News" category. Users must record live within the app. Upon recording, the application instantly embeds hardcoded metadata into the upload payload:
    • device_timestamp (Network-synchronized UTC time)
    • geo_coordinates (Latitude/Longitude array fetched via GPS hardware)
    • compass_heading (Direction of camera capture)
  • Categorization Sheet: Post-recording, creators select the taxonomy: Category (News vs. Story), Sub-category (Civic Issue, Festival, Agriculture, Sports), and add a concise title (maximum 60 characters). The reel is then pushed to the verification queue.


📊 Database Architecture & Data Models

To support precise geographic querying and verification audit trails, the backend database requires structural spatial indexing.

Core Collections / Tables (Relational/PostgreSQL Structure)


Kuttanadnewsapp.com
By removing the legal, operational, and social complexities of political news, Kuttanadapp positions itself as a premium, trusted, and brand-safe environment. The application addresses three core markets: general domestic consumers looking for cultural and utility updates, local merchants seeking targeted geographic
Sector:
Media and Entertainment
Industry:
Social Media
Business Models:
B2C
Technology:
AI / ML

Kuttanadnewsapp** is a revolutionary hyper-local digital lifestyle and utility platform designed exclusively for the state of Kerala. Built on a strictly enforced **"No Politics"** rule, the platform merges the high user engagement of short-form video reels and community storytelling with an essential local directory and marketplace Kuttanadnewsapp** is a revolutionary hyper-local digital lifestyle and utility platform designed exclusively for the state of Kerala. Built on a strictly enforced **"No Politics"** rule, the platform merges the high user engagement of short-form video reels and community storytelling with an essential local directory and marketplace 

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