With the emergence of online platforms more and more viewers are shifting from satellite television to OTT media services. This realization has led to the creation of ‘4ME’, the 24x7 digital streaming channel. The channel provides infotainment programs and live news content. The programs are diverse in nature. The subjects include education, health, food, shopping, sports, film etc. ‘4ME’ aims to reach and produce programs on the Malayali community in the nook and corner of the world. ‘4ME’ is more than an entertainment channel as the platform will also function as a service provider for the daily needs of its viewer. The application will have provision to book an appointment with a Doctor, call a taxi, shop online and so on. ‘4ME’ combines the features of satellite TV and online streaming platforms. The channel has live streaming, VoD programs and text content. Applications are developed for both Android and iOS platforms. The programs can be viewed on mobile handsets, computers and Smart TVs. ‘4ME’ liberates the viewer from the limitations of traditional Television viewing. The mission of ‘4ME’ channel is to become one of the pioneers in India in live digital streaming.