chatwise.so helps businesses manage customer conversations received through Instagram comments and direct messages. Many Instagram-first businesses receive a high volume of customer enquiries, but managing these manually becomes difficult as the business grows. Chatwise centralizes conversations in one dashboard and uses AI to understand queries, assist with responses, automate common replies, and help teams respond faster. The product is designed for social-commerce brands, D2C businesses, service providers, creators, and SMBs that use Instagram as a major customer acquisition, sales, and support channel.