Problem Identified

 Part A : The most important factor influencing customer purchase decision in Women’s wear is “Uniqueness of design”. Brands do 2 or 4 collections in a year, which leads to a diminishing customer conversion over a season contributing to sizeable unsold stock/slow movers. Women’s Apparel Industry’s average unsold goods stands at 20%-25%.

Part B: Designers find it extremely difficult to reach the market on their own. Designer’s need for recognition and appreciation are largely unaddressed.

Solution Offered : Build a Self-Sustained system, that continuously generates unique products that stands out for its design. Hashboosh does this by providing a platform for designers to design, grow, earn and be recognized and appreciated for their creativity. This helps Hashboosh source unique and varied designs from across the country.