Canopy is an AI-driven crop intelligence platform designed to help small-scale coffee growers in India optimize farm management. It provides real-time weather insights, soil health analysis, and AI-powered agronomic advisories tailored to agro-climatic zones. By leveraging AgroNeuLM, Canopy offers explainable AI recommendations on irrigation, nutrient management, pest control, and harvesting.

It focuses on Indian coffee varieties, offering a tech-enabled "bean-to-cup" experience where consumers can trace their coffee’s journey from farm to cup. Launched at Huddle Global 2024, 17AD is positioned as a premium D2C brand catering to conscious consumers who value sustainability, transparency, and high-quality Indian coffee.