Millets are considered Nutri-cereal superfoods and India is at the forefront of cultivating around 154 varieties under 8 millet groups. Our objective is to develop a sustainable business model and innovate value-added products, benefiting all stakeholders in the supply chain. Our plant-based ice cream from Millet is one such product that is unique in many ways and has the potential to gain quick traction in the market. Below listed are some key unique points -
1. First ever Plant Based Millet Ice Cream manufactured in Kerala.
2. Aligned with global trends of choosing plant-based alternatives.
3. Suitable for Lactose intolerant population.
4. Quicker adoption of the product to be in its most preferred form.
5. Naturally rich by the nutritional benefits of millets, that is already known to the masses.
The rising health consciousness among upwardly urban youth population is likely to rediscover millet consumption as direct food in coming years – hence, having it in a craving and indulgent form is going to be the best case scenario.!