A web-based platform that allows users to buy food products that would otherwise go to waste from restaurants, bakeries, cafes, takeaways, retail shops etc. at discounted rates.
Through the Proximity Marketing application, they can exploit the offers on products close to expiration in order to innovate their communication and to reach customers around your stores.
In addition, the application adds value to retailers by providing insights into shopping behavior as well as by increasing traffic to their stores.
The application alerts users to food that has been discounted in around supermarkets, restaurants, baker shops etc. so they can prevent it going to waste and pick up a bargain in the process. Not only do they get discounts, they can set up personalized alerts with their favorite stores and track how much they are saving.